NYP kids - “That amazing adventure called childhood”
"SONGS TO SAVE A LIFE TO" - hands only cpr
The NewYork-Presbyterian testimonial campaign is a powerful example of people helping people. The stories are as real and amazing as they seem. One of these stories inspired our award-winning CPR website – complete with a "Songs to Save a Life To" Spotify playlist.
The "Songs to Do CPR To" Spotify playlist contained songs at 100 BPM — the perfect beat to perform CPR to and save a life.
The campaign won a Silver CLIO.
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"WHERE I GOT BETTER" — NYP KIDS
Children talk about their medical conditions very differently than adults do. We thought their ads should do the same.
In the spirit of NewYork-Presbyterian's approach to medicine (and marketing), we wanted to bring that idea to life. "Where I got better" captures children telling their true and amazing NYP stories in their own words, in very imaginative ways.
five-star er
Free-standing Emergency Rooms are fairly new, and often confused with Urgent Care centers. In addition to needing to make that clarification, our clients wanted to list as many types of “emergencies” as possible, and create name recognition. In 30 seconds. No sweat.
ACD/Art Director: Samantha Hinrichs
Animation: Shiny Object
Visiting Nurse Service of New York
“fight the flu”
Hoping to encourage employees to get vaccinated over wearing a mask, the Visiting Nurse Service of New York wanted to create an enterprise wide flu campaign.
Rolling out campaign posters, tracking posters, and a series of stickers/buttons for those vaccinated, the Visiting Nurse Service of New York reached their goal of an 80% vaccination rate by the end of November – BEFORE the NYSDOH declared it official flu season.
The flu champion posters combated common myths and presented facts to encourage staff to “arm up” against the flu.
vintage work
zocor “Be there - dan reeves”
A trailblazer in pharmaceutical advertising, this campaign for Merck successfully launched their DTC marketing and won our team the David Ogilvy award.