experience
bossygirl pictures – Austin, TX (2019 – present)
Founder & Director/Writer/Producer
Baby Hers - Award-winning independent documentary film
Rancher Advocacy Program (RAP)
Razorfish – Austin, TX (January 2020 – December 2024)
Associate Creative Director
Samsung, USAA & Citibank
Charles Schwab/C2 – Austin, TX (August 2018 – December 2019)
Freelance Copywriter
The University of Texas at Austin & St. Edward’s University – Austin, TX (2015 – 2019)
Guest Lecturer & Judge
Dell Blue — Austin, TX (August 2017 - June 2018)
Creative Director/Copywriter
GSD&M — Austin, TX (September 2016 - May 2017)
Freelance Creative Director/Copywriter
U.S. Air Force
Ampersand Agency — Austin, TX (June - August 2016)
Freelance Creative Director/Copywriter
Brookshire Brothers and Five Star ER
EnviroMedia — Austin, TX (June 2015 - May 2016)
Creative Director
Washington Regional Alcohol Program (drunk driving prevention)
State of Tennessee Highway Safety Program (traffic safety)
Texas Department of Transportation (seatbelt safety)
North Texas Municipal Water District (water conservation)
Fearless leader of a dozen passionate and talented creatives, all trying to use their powers of persuasion to make the world a safer, better place.
Rebuilt and ran the creative department, hiring a diverse group of art directors, copywriters, producers and social media peeps.
Led the creative development and proposal design of over a dozen new business pitches in less than a year.
Concepted, wrote and sold through multiple integrated campaigns from brainstorm to production.
Seiden Advertising — New York, NY (July 2013 - April 2014)
Executive Creative Director
NewYork-Presbyterian, reThink Israel, Visiting Nurse Service of New York
Led a talented group of creative professionals dedicated to 360 ideas and campaigns on everything from traditional brand communications to social media and digital marketing.
Hired, promoted, and reviewed a rotating staff of a dozen creatives in a fast-paced environment with over 50 projects a week.
Built a digital advertising team from scratch into a strategic and creative production powerhouse for our clients.
Concepted, wrote and was responsible for the creative development of digital, print, video, and out-of-home advertising on all accounts.
Developed wonderful client relationships that helped sell our best work through multiple levels of client marketing approvals.
Partnered with the Account team to efficiently manage projects within the agency. Assisted in developing briefs by providing brand, client, and creative insight.
Havas Worldwide — New York, NY (April 2010 - July 2013)
Associate Creative Director
Volvo, Finish, Lime-A-Way, Clearasil, Lysol
Concepted, wrote, and produced integrated work that was both on strategy and innovative.
Mentored writers and art directors personally and professionally to help them broaden and strengthen their creative skills and presentation abilities.
StrawberryFrog & Rapp — New York, NY (2009-2010)
Freelance Senior Copywriter
Pampers, alli.com
R/GA — New York , NY (2004 to 2009)
Senior Copywriter
Bank of America, SC Johnson, Johnson & Johnson, Discover, Verizon, Walmart
Responsible for the conception and creative development of digital, print, video, and out-of-home advertising for a variety of national brands.
Collaborated with multi-disciplined teams including Strategic Planning, Production, Interaction Design, Technology, and Visual Design.
Agent 16 (formerly Mezzina Brown) — New York, NY (2003 to 2004)
Senior Copywriter
Camel — online advertising and website, Harper's Bazaar, New York Department of Education
pharmaceutical freelance — New York, NY (2002 to 2003)
Deutsch, Cline, Davis & Mann, KPR
Ogilvy & Mather — New York, NY (1997 to 2002)
Copywriter
Hershey, American Express, Seagram's, Sheraton Hotel & Resorts, Zocor, Kraft — Post Cereals/Maxwell House, Kodak, Dove, National Eating Disorders Association
education
The Ohio State University - Columbus, OH
Bachelor of Arts in Journalism
The Chicago Portfolio School - Chicago, IL
other good stuff
Psychology Today interview on documentary film “Baby Hers”
University of Texas at Austin Guest Lecturer 2015-19
St. Edwards University Guest Lecturer 2017
E4Youth volunteer - "Shadow the Pros" coach
Helping Hand Home volunteer
3% Conference 2015 Speed Mentor
2015 DC Ad Club Interactive Addys Judge
2014 Silver CLIO — NewYork-Presbyterian
New York Cares — Kaplan SAT prep and Sophomore Skills tutor
New York Kabbalah Center — pro-bono writer and Success For Kids volunteer
National Latin Ballroom and Country Western Dance Competitor
2002-2004 OSU Alumni Club President of Greater New York
2000 David Ogilvy Award — Zocor
1999 Cannes Festival Young Creative Competition — 2nd Place