WRAP approached EnviroMedia to develop an impaired-driving prevention campaign targeted at millennial males in the Washington, D.C. area. We developed the "Beautiful" campaign based on the insight that no matter how rad your night out is — nothing's more beautiful than a safe ride home.
"Activation" tactics set up campaign messages, while "In the Zone" tactics drove messages home — in the hopes that millennial males wouldn't.
"BEAUTIFUL"
:30 TV Spot
Bathroom Posters
Mirror Cling & Bar Coasters
:30 Radio Spot & Talking Urinal Cake
Case Study Overview
national eating disorders Association (NEDA)
My first partner and I brought this amazing project in as a pro-bono client at Ogilvy. We were so inspired by their desire to help prevent eating disorders — something so few organizations focus on until it's already a problem.
